Mr. Brands will proudly debut a line of new Weatherbeater^® paints and stains at the National Hardware Show, taking place March 26th-28th, 2024, at the Las Vegas Convention Center (booth W545). This performance-driven line features 25 skus of paints and stains, perfect for professional contractors and savvy DIY consumers seeking quality results at an accessible price.

First introduced in 1971, Weatherbeater consistently delivered on its promise of rock-solid home protection, earning a loyal following and strong brand reputation. Trusted by generations, it wasn’t just about paint or stain; it was about the peace of mind of knowing your home was shielded from the elements. Mr. Brands has built on this trust by creating formulas that offer exceptional durability and ease of application, allowing consumers to complete projects faster and more efficiently. As we see the resurgence of classic brands across all industries, there’s more than one reason to celebrate the return of this iconic name in home improvement.

“We’re excited to showcase this new line of Weatherbeater paints and stains at NHS,” says Alan Smith, CEO of Mr. Brands. “Our partnership with Weatherbeater leverages their reputation for superior, all-weather protection with our expertise in developing industry-leading, high-performance coatings. We’re ready to introduce Weatherbeater to a new generation of homeowners and contractors.”

“We couldn’t have asked for a better partner with Mr. Brands,” says Alan Kravetz of Full Sail IP Partners, which counts Weatherbeater in its brand portfolio. “They have done an exceptional job on this line, and we are excited to see the response at NHS and the response once consumers see the beautiful, lasting results these products deliver. This launch marks the exciting first chapter of a renewed commitment to providing high-quality, dependable products under the Weatherbeater brand.”

Retail buyers interested in learning more about the new Weatherbeater paints and stains are encouraged to visit Mr. Brands at booth W545 at the National Hardware Show or contact Tim Slavicek at tim@mrbrands.com.

For inquiries about licensing opportunities with the Weatherbeater brand, please contact LMCA at: www.lmca.net/contact.