M&S to trial Guest Brands

Marks & Spencer is set to announce six guest brands in their clothing and footwear ranges as part of the drive by its chief executive Steve Rowe to transform the business post pandemic.

A selection of items will be available online from labels that will include Cornish-based Celtic & Co, sustainable fashion company Albaray, Fat Face and Jones Bootmaker. Additional new brands include Hobbs and Phase Eight, both of which are popular for occasion wear.

On the lingerie side, M&S will be offering ranges from Sloggi and Triumph alongside its own ranges and has done deals on the beauty side with Boucleme as well as Clarks shoes and stationery brand Smiggle.

The initial range is being trialled in the M&S store in Stratford East London but will also be rolled out, on a trial basis in Glasgow, Bluewater, Manchester and the Metro Centre in Gateshead.