Nadiya Hussain Cooks up a Storm with Schwartz
Schwartz has partnered with home cook, TV chef and author, Nadiya Hussain, to launch a brand-new range featuring nine products, including recipe kits, mixes and seasonings.
All products in the range have been carefully co-created with the TV chef herself and are set to spice up the recipe kit category with big flavours and affordable RRPs, without compromising on quality.
Retailing from £1.19 to £3.00, home cooks can depend on the Nadiya x Schwartz recipe kits & seasonings range to introduce some new, minimal-fuss, mealtime favourites.
The range includes:
Recipe mixes for versatile single use.
- Kicking Chicken Kebabs Recipe Mix
- Punchy Chicken and Rice Recipe Mix
- Smoky Meatball Stew Recipe
Recipe kits including perfectly portioned seasonings and steps.
- Kicking Kebabs Recipe Kit
- Punchy Rice Bowl Recipe Kit
- Tangy Tacos Recipe Kit
Seasonings for main meals and sides.
- Paprika, Garlic & Parsley All Purpose Seasoning
- Mango, Lime & Coriander All Purpose Seasoning
- Bell Pepper, Oregano & Garlic All Purpose Seasoning
As well as having all the trusted flavour of Schwartz, each pack also includes a helping hand from Nadiya through a QR code which activates cook-along videos, making the range even more accessible, regardless of cooking confidence or skill.
Chris Nelson, Vice President Marketing at McCormick, comments: “Our partnership with Nadiya has allowed us to not only introduce a delicious range to the market but also empower home cooks with the assurance to cook a little more often. This launch is just the beginning of an exciting pivot for Schwartz. Together, through our partnership with Nadiya we will create exceptional experiences for our consumers to find joy and confidence in their kitchens through the trusted flavour of Schwartz.”
Ava Myers, Buying Manager at ASDA commented: “We’re delighted to offer the Nadiya x Schwartz range of recipe kits, mixes and seasonings exclusively at ASDA this month. Our shoppers are always looking for ways to make mealtimes more exciting so this partnership is the perfect fit. We are looking forward to seeing the products in store and online.”
You can find the full range on www.schwartz.co.uk/nadiya-and-schwartz from the 14th August. It will also be available to purchase online and in-store at Asda on the 24th August and at other major supermarkets in the following months.
