Natural History Museum and tonies® to inspire next generation of explorers in new collaboration
The Natural History Museum and tonies® have today announced an exciting new collaboration. Launching on 8th August, the Natural History Museum: Discovery Crew Clever Pocket Tonie series will feature four immersive adventures that will be sure to inspire every child’s inner natural explorer.
Within each uniquely crafted story, little learners will encounter three intrepid young explorers – Ruari, Jo and Hamid – as they embark on fascinating journeys through time, each starting at the Museum. tonies® worked closely with some of the Museum’s 370 world-leading scientists to curate four unique stories to sit on the famous Toniebox that are both factually accurate and communicative for young listeners.
As part of the series, children and families alike will be fully immersed in adventures across all corners of our natural world, past and present. From thrilling encounters with prehistoric creatures and diving with deep sea creatures, to getting a closer look at gigantic garden critters. Even meeting some of the Museum’s most influential characters from history, including Charles Darwin and Mary Anning.
Maxine Lister, Head of Licensing at the Natural History Museum, said: “Creating advocates for the planet is fundamental to our Museum mission. tonies® do such wonderful work in crafting stories that are educational and engaging for young learners and, with the wealth of historical knowledge within our Museum walls, this collaboration felt only natural.”
Joining iconic and beloved brands including Disney, Roald Dahl, Marvel and Peppa Pig, the Natural History Museum is the latest institution to come onboard amongst tonies® exciting roster of releases. This latest collaboration with tonies® continues the institution’s inspiring venture into the world of licensing for children’s products, following recent award-winning collaborations with the likes of Dunelm and GALT Toys.
The National History Museum: Discovery Crew 4-piece set will retail for £19.99 and launches as part of tonies® new Clever Pocket Tonie range, which has been created to inspire a love of learning through the magic of audio, with prices starting at £8.99 for single Tonies and £19.99 for 4-piece Tonie sets. Featuring a unique stackable design, kids simply pop the Clever Pocket Tonie on top of their Toniebox audio speaker for the educational adventure to begin.
Rhian Hawkins, tonies® Head of Brand UK, said: “It’s been fantastic to work alongside the amazing Natural History Museum team on the new Natural History Museum: Discovery Crew 4-piece set. The Natural History Museum is an iconic destination for children with a passion for learning, which has made this the perfect collaboration for us. tonies® have always loved to inspire and ignite young minds with our innovative audio platform, so this is a very fitting partnership to kick-off the launch of the Clever Pocket Tonie range.”
Dubbed the ‘Cathedral to Nature’, over five million curious minds make the voyage to the Natural History Museum each year to see for themselves the vast collection of specimens that continue to shape our understanding of the natural world, sparking a fascination with science that can last a lifetime.
