New NBA game

Netmarble US, Inc., the National Basketball Association (NBA), and the National Basketball Players Association (NBPA) announced that they have officially partnered to create an all-new, original mobile game featuring star NBA athletes, impressive visuals, and approachable gameplay.

“We could not be more thrilled to partner with such esteemed organizations as the NBA and NBPA for our first Western-developed game. While we worked with our team at headquarters on many games, this has been a major company goal for us from the start,” said Simon Sim, President of Netmarble US, Inc. “The NBA has a tremendous legacy and legion of fans, and we’re excited to take the court with them to create a game that will be fun for NBA fans and gamers alike.”

Netmarble US, Inc. is teaming up with the independent video game developer Kung Fu Factory on the upcoming title, which is currently in active development. As the Western-based subsidiary of the global mobile game company Netmarble Corp., the game will be the first publishing project for Netmarble US, Inc. where development, marketing, and publishing are all being handled entirely within Western regions.