New Partnership for Miffy

 The Joester Loria Group, the leading global licensing agency, is thrilled to announce an exciting partnership with Goodie Two Sleeves to bring the beloved Dutch character, Miffy, to specialty retailers in the US.

Created by the renowned artist Dick Bruna, Miffy’s timeless appeal has charmed generations with her simplicity and heartwarming adventures. This partnership promises to bring the iconic bunny to life on a range of apparel and accessories, enabling fans of all ages to embrace the adorable world of Miffy. Products will be available to specialty apparel retailers, including Hot Topic, Urban Outfitters, and PacSun. 

Born of a beloved bedtime story tradition between father and son, award-winning illustrator and Miffy creator Dick Bruna has been ‘coloring the worlds’ of readers and viewers with the character for over 68 years. Miffy has grown into a global sensation despite her humble Dutch roots, with over 85 million books sold in more than 50 languages, and broadcast via 70 television stations worldwide. 

The partnership was brokered by The Joester Loria Group, North American licensing agent for Mercis’ MIFFY & FRIENDS brand. Stay tuned for the upcoming collection in Q1 2024, celebrating the Netherlands’ most cherished character in style!