New Peppa Pig Theme Park
With giggles, snorts of excitement and the sky filled with confetti, Merlin Entertainments, a global leader in location-based entertainment, in collaboration with Hasbro, a leading game and toy company, officially celebrated the grand opening of the highly anticipated Peppa Pig Theme Park Dallas-Fort Worth in North Richland Hills, Texas.
Fiona Eastwood, chief executive officer of Merlin Entertainments kicked off the grand opening celebration with the queen of preschool, Peppa Pig, her brother George and Mummy and Daddy Pig! The event was filled with exciting and interactive moments designed to engage a crowd full of excited little ones. After brief remarks, guests enjoyed a day full of laughter, adventure and fun at the park designed especially for preschoolers.
“Merlin Entertainments’ opportunity to bring an iconic children’s television character to life in a theme park is truly special. We’re not only responsible for building this beautiful park, but also for preserving the magic of PEPPA PIG in this immersive experience for little ones. We are hoping families will create memories of a lifetime here,” said Eastwood.
The park is based on instantly recognizable scenes from the globally popular PEPPA PIG brand and features five age-appropriate rides:
Beyond the rides, kids can engage in imaginative play at nine themed playscapes including PEPPA’s Treehouse, George’s Fort and Rebecca Rabbit’s Playground. When the Texas heat returns, the Muddy Puddles Splash Pad is sure to be a fan favorite filled with spouting fountains, slides and hands-on free play kids will love. Families can also enjoy live shows at Mr. Potato’s Showtime Arena, featuring beloved characters from the PEPPA PIG series performing songs, dances and interactive moments that will have little ones laughing and singing along. The characters will also meet with kids and their families following each performance. The immersive experience is tailored to deliver unforgettable first theme park memories for children through age six.
“By creating PEPPA PIG Theme Park, the characters and places children see in the series and the toys they play with at home suddenly become tangible and experiential,” said Matt Proulx, SVP of global experiences, partnerships and music at Hasbro “It’s wonderful to see, through our partnership with Merlin Entertainments, how the PEPPA PIG brand is brought to life. Seeing how much enjoyment the immersive experience brings to little ones is truly gratifying.”
PEPPA PIG Theme Park is a Certified Autism Center through IBCCES (International Board of Credentialing and Continuing Education Standards). The certification ensures that families of all abilities can enjoy the park’s rides, attractions and amenities. Features include wheelchair-accessible paths, quiet spaces for sensory breaks and detailed Sensory Guides which provide insight on how each attraction may affect each of the five senses, enabling guests to plan a day that best suits their needs.
“Merlin Entertainments is dedicated to providing safe, inclusive and engaging experiences for all families,” said General Manager of PEPPA PIG Theme Park Dallas-Fort Worth Jeremy Aguillen. “We’re thrilled to bring the magic of PEPPA PIG to life in Texas and look forward to welcoming families for a day of unforgettable adventures.”
Merlin Entertainments’ licensing agreement with Hasbro to build and operate PEPPA PIG attractions has fueled the development of two other PEPPA PIG branded parks, one in Winter Haven, Florida, which opened in 2022 and the most recent park in Gunzberg, Germany which opened in 2024. Additional PEPPA PIG branded attractions include PEPPA PIG World of Play in Grapevine, Chicago, Auburn Hills, Shanghai and Leidschendam as well as PEPPA PIG Lands in Gardaland and Heide Park.
