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Official U.S. launch of Care Bears: Unlock the Magic

Official U.S. launch of Care Bears: Unlock the Magic

Maximum Entertainment, in collaboration with Cloudco Entertainment, has announced the official U.S. launch of Care Bears: Unlock the Magic, a vibrant adventure platformer based on the beloved TV series. Now available in the U.S. on Nintendo Switch™ (digital and retail) and PlayStation®5 (digital only), the game brings the whimsical world of Care-A-Lot to life through engaging gameplay designed for fans of all ages. In Europe, the game is already available across Nintendo Switch™ and PlayStation®5 (retail) and PlayStation®4 (digital only) following an earlier rollout. Physical Nintendo Switch editions are available in the U.S. starting today, with PlayStation 5 retail editions launching May 6.

Players can step into the paws of Cheer Bear, Bedtime Bear, Tenderheart Bear, and more, exploring over 200 levels filled with mini-games, obstacles, and magical Belly Badge abilities. Inspired by classic arcade-style gameplay, Care Bears: Unlock the Magic blends adventure, teamwork, and fun challenges to create an interactive experience that is both nostalgic and fresh.

“Care Bears has always been about inspiring kindness, teamwork, and adventure, and this game brings those values to life in a whole new way,” said Ian Lambur, EVP, Content Strategy, Co-Productions, Global Distribution & Digital at Cloudco Entertainment. “Care Bears: Unlock the Magic delivers an interactive experience that blends nostalgia with fresh storytelling, allowing fans to fully immerse themselves in the world of Care-A-Lot and create their own magical moments.”

With multiple mini-games, collectible stickers, and whimsical in-game surprises, Care Bears: Unlock the Magic offers a lighthearted, adventure-filled journey through the Care Bears universe. Players can clear away Storm Clouds, help the Whiffles, and unlock exciting surprises along the way, all while experiencing the colorful and uplifting world of Care-A-Lot.

“As a brand that has brought joy to multiple generations, we wanted Care Bears: Unlock the Magic to create a sense of discovery and fun that feels both nostalgic and fresh,” said Philippe Cohen, CEO of Maximum Entertainment. “It’s an experience that lets players truly engage with these beloved characters in an exciting, interactive way.”

Care Bears: Unlock the Magic is now available in the U.S. on the Nintendo eShop, PlayStation Store, and in stores for Nintendo Switch. PS5 physical editions will follow on May 6. The game is also available in Europe at GAME, Argos, Amazon, and other major retailers.

About The Author

Rebecca Ash

Rebecca is the Editorial Director at Total Licensing Ltd. She can be reached at becky@totallicensing.com