Okay Bears set to venture into retail
its record-breaking launch, NFT project Okay Bears is now set to venture into the retail world after appointing IMG as its exclusive global licensing representative.
IMG will work with Okay Bears to facilitate meaningful collaborations across all categories that reflect the brand’s values and provide Okay Bears’ active global community with engaging products and experiences.
Launched in April 2022, Okay Bears was an instant hit with $18 million sales in 24 hours, generating more trading volume than any individual Ethereum project for the first time in NFT history. Since then, the blue-chip NFT collection has continued to surge in popularity, clocking $150 million in total trade volume and transcending Web3 to become a community-centric, globally recognized brand. The collection features 10,000 diverse bears that provide a platform to innovators and creators, all rallying behind the brand’s clean, inclusive, and positive message – “We’re All Gonna Be Okay.”
Kais, Co-Founder, Okay Bears, said: “Working with IMG is a ground-breaking step towards amplifying Okay Bears’ brand message. Collaborating with impactful globally recognized brands will help us to serve our community better and to remind the world that ‘we’re all gonna be okay.”
Bruno Maglione, President of Licensing, IMG, said: “Okay Bears has shown that NFTs can be a powerful tool of mobilization and empowerment, creating a global community that exudes positivity and support. Their brand message and values have resonated with people across the world, and we plan to ensure these are celebrated and reflected in a range of creative collaborations and products as we work with Okay Bears towards elevating online and offline cultures together.”
Since its launch, Okay Bears has collaborated with NBA athlete Lonzo Ball and official NBA supplier Wilson, and organically attracted a wide range of celebrities from Game of Thrones, and FaZe Clan, to actors, models, and Olympians. With more than 2 million mentions on Twitter, the NFT collection has also established a sizeable Twitter community reach, second only to Bored Ape Yacht Club.
