Olive Oyl Beauty Collection

King Features Syndicate, a unit of Hearst and home to some of the

world’s most beloved entertainment characters, announces the release of a beauty

collection inspired by Olive Oyl and developed by her latest partner, Rude Cosmetics, a leading

brand in innovative beauty products. Celebrating the iconic character’s perfectly imperfect and

confident lifestyle, this new line of “makeup meets self-care” products is now available globally at

rudecosmetics.com and at select Kroger and other retail locations across the United States.

Inspired by Olive Oyl’s timeless charm and bold, fun-loving personality, the Rude Cosmetics x

Olive Oyl collection promotes self-love and the power of embracing one’s uniqueness.

Comfortable in her own skin, both confident and independent, Olive Oyl inspires people of all ages

and backgrounds to celebrate their inner beauty. The vegan, cruelty-free collection includes a

range of products that merge skincare and makeup, offering users a unique and nourishing beauty

experience and encouraging them to radiate their authentic selves.

The collection includes several skincare-focused products designed to nourish and hydrate the

skin. The Moisturizing Grip Primer ($8.75) offers a flawless, dewy finish enriched with hyaluronic

acid and niacinamide. Indulge in instant moisture and radiant glow with the Instant Moisture Multi-

Balm Stick ($8.75), infused with jojoba seed oil, shea butter, and vitamin E, promoting silky soft

skin. Experience the transformation with the Makeup Melting Balm-2-OYL Cleanser ($8.25),

effortlessly removing makeup while hydrating the skin. Refresh and soothe your skin with the

Water Essence Toner Pads ($22), filled with moisturizing hyaluronic acid and calming ingredients.

The Moisturizing Setting Mist ($9.50) keeps skin hydrated and reduces the appearance of fine

lines and wrinkles. Nourish your hands with the Olive Oyl Hand Cream ($9.50), available in two

scents, for daily protection and hydration, leaving your skin soft and smooth.

In addition to the skincare offerings, the collection features makeup products that enhance natural

beauty. The Gloss Stick Serum, available for individual purchase ($6.50) or in a three-piece set

($16), transforms lips with its hyaluronic acid-infused formula for soft, lustrous lips. The Tinted Lip

Oyl with plumping effect ($6.50) comes in two shades and combines the benefits of lip oil, gloss,

and balm for a non-sticky, naturally enhanced shade with a glossy finish. Hydrate and enhance

your natural radiance with the Tinted Multi-Balm Stick ($8.25), suitable for cheeks and lips. The

collection also includes a stylish Cosmetic Travel Case ($10) for convenient storage and portability

of these beauty essentials.

“Working with partners like Rude Cosmetics is what makes licensing so fulfilling,” said Carla Silva,

Senior Vice President/General Manager and Global Head of Licensing for King Features. “Rude

understands who Olive Oyl is at her core, and they have brought her essence to life through this

beautiful collaboration! A perfect blend of fun and function, it inspires users to let their most honest

and real selves shine through while offering quality products they can feel good using. Get yours

today, as it’s sure to fly off the shelves!”

Olive Oyl is owned by King Features Syndicate, a unit of Hearst and home to some of the world’s

most popular entertainment characters. Self-assured and strong, Olive is not afraid to stand up for

herself, but she also knows when to lean on others. She shows that a woman can be many things

— powerful, driven, vulnerable and sensitive — and that emotions are meant to be felt and

expressed. Her personality radiates and inspires others of all ages and backgrounds – to celebrate

their unique selves. Olive is just Olive, and proud of it.

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