Orchard Toys signs Bluey as its second character license 

Orchard Toys signs Bluey as its second character license, and at Toy Fair 2025 will launch three Bluey games based on some of the most popular episodes of the phenomenally successful animated TV series. Written and created by Joe Brumm and produced by Ludo Studio, Bluey is the number one show for kids on Disney+ and across the BBC*. 

The new range features three exciting Bluey games: Grannies Game, Shopping List Game and Fancy Restaurant Game.  The easy to play games take players on three fun adventures with the loveable and inexhaustible Bluey and her family, and combine the educational value and fun gameplay of Orchard Toys. All are perfect for ages 3yrs+. 

Bluey Grannies Game: based on the fantastic ‘Grannies’ episode, players race to collect granny gear, call Nana and kick off a flossing party. With colourful, easy-to-handle pieces, this game offers a great mix of laughter, learning and play! 

Bluey Shopping List Game: Orchard Toys’ best-selling game with a fun Bluey twist. Join Bluey, Bingo, Bandit, and Chilli on a fun filled race to find items on their shopping lists to fill their trollies, with no dilly dallying! This fun-filled memory game develops children’s memory and matching skills. 

Bluey Fancy Restaurant Game: brings the popular ‘Fancy Restaurant’ episode to life. Players join Bluey and Bingo as they help Dad prepare a romantic dinner for Mum and Dad’s date night. How very romance!  The game features 3D character pieces and a table, adding a fun and tactile element to the play experience.  The game is designed to develop matching and memory skills and encourage imaginative role play. 

The eye-catching range is presented in a new box size and format for Orchard Toys, differentiating the collection from the brand portfolio, and giving it great stand-out on shelf. 

Simon Prest, Sales Director at Orchard Toys, comments, “This collection is a must-have for Bluey fans and retailers! With Bluey currently ranking as the number two property in preschool toys**, our new games are the perfect addition to any toy range. Combining the beloved Bluey brand with Orchard Toys educational and fun interactive play, that children and parents love, is sure to be a winner”.