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PAC-MAN joins with Dsquared2

PAC-MAN joins with Dsquared2

PAC-MAN, the ubiquitous iconic arcade game character from the 80s makes its way onto a new collaboration collection with the Brand.

Stretching over diverse product categories for men, women and kids, colorful PAC-MAN characters including the ghost family are mixed with computer style graphics of fruits, and the PAC-MAN and Dsquared2 logos in orange and yellow.

The collaboration pieces are headlined with denim. Men’s denim jackets, shorts and jeans feature in different fits and washes, medium, light and black and are embellished with PAC-MAN characters embroidered or printed on the front and back pockets. The jean jacket is also fitted with the co-branded logos in a patch on the chest.

In black or white, men’s cotton shirts, a black windbreaker, two different T-shirt fits – slim or relaxed -jersey shorts and hoodies are all decorated with printed PAC-MAN characters combined with the Dsquared2 or DSQ2 logos. A white patent leather crew neck reveals the printed PAC-MAN characters floating across the body and sleeves. 

The women’s line-up of contemporary pieces includes a zippered hoodie, pencil denim skirt, high waisted hot pants, low rise jeans and a boyfriend fit jean jacket. On the women’s pieces, PAC-MAN characters appearing on the bottom of the legs, on pockets on the hip and at the back, the combined logos are patches on the waistband of denim jeans. Jersey separates including shorts, a hoodie and pants as well as cropped T-shirts and slightly oversized fit T-shirts feature the PAC-MAN graphics combined with the Dsquared2 or DSQ2 logos.

Men’s boxer and trunk swimwear and women’s bikinis feature the PAC-MAN logos, other accessories including socks and a collection of bags in black, a shopper, backpack, beauty case and mini pouch.

Low rise sneakers show the combined logos on the tongue, and PAC-MAN characters appearing on the sides of the shoes. Baseball caps, beanies, phone covers, a belt with a plaque buckle and sunglasses are stand out accessories in black with the PAC-MAN characters.

Unisex kids’ pieces include joggers, denim, shorts, sweatshirts and T-shirts in black or white with PAC-MAN character prints, with a crop T-shirt fit for girls.

PAC-MAN for Dsquared2 Capsule collection will launch in June 2023 in all Dsquared2 stores, website and WW selected retailers.

About The Author

Rebecca Ash

Rebecca is the Editorial Director at Total Licensing Ltd. She can be reached at becky@totallicensing.com