Paramount and Rubies Partner for Top Franchises

Paramount Consumer Products & Experiences UK and Rubies have announced they have partnered to launch a new range of costumes and accessories inspired by some of Paramount’s most beloved franchises. 

New ranges based on PAW Patrol (produced by Spin Master Entertainment), DORA, Teenage Mutant Ninja Turtles, SpongeBob SquarePants, and Avatar: The Last Airbender will target kids of all ages and is set to rollout across the UK and EMEA throughout 2025. 

The range coincides with a raft of exciting new content for the brands in the near future, including new theatrical releases for PAW Patrol and Avatar: The Last Airbender, a brand-new DORA series, fresh Teenage Mutant Ninja Turtles content, and a new SpongeBob SquarePants film this December.

“We are constantly exploring different ways to engage our audience and bringing our characters to life through Rubies’ best-in-class role play items enables kids to become their favourite characters all year round,” Simta Sawhey, Senior Director Licensing, Paramount Consumer Products & Experiences, said. “We’re confident that the costume line will create memorable experiences for families across the UK and EMEA.”

Fran Hales, Head of Portfolio and Marketing at Rubies said “We are thrilled that Rubies has firmly solidified its strong working partnership with Paramount. Together we’ve always had a long-standing relationship, and we welcome them back into our licensed portfolio. We’ve already received significant demand for Paramount products, and it’s exciting for all the teams involved to bring our products back to market with an exclusive dress-up collection.”