Paramount Launches Wide-Reaching Dora Campaign
Paramount Consumer Products & Experiences UK is set to launch a huge and varied range of consumer products this year to accompany DORA, the CG-animated pre-school series featuring the beloved character Dora the Explorer. Set to hit shelves in July 2025, the new range will span apparel, footwear, toys, arts & crafts, puzzles, games and books.
In addition to the global toy license with Paramount partner Spin Master, partners have been carefully curated to bring the range to life in the UK, including longstanding Paramount partners such as Tonies and Aykroyds TDP, alongside several new relationships.
The range comes following the great success achieved by preschool series DORA since its launch in April 2024. Between launch and December 2024, DORA reached 2 million viewers in the UK across Paramount+, Nick Jr. and Channel 5’s Milkshake!.*
Simta Sawhney, Senior Director of Consumer Products UK & Ireland, at Paramount, said, “As we kick off 2025 with London Toy Fair, we’re looking forward to bringing DORA to life for a new generation of fans with the help of our partners. Excitement levels are already high for the new series and our dynamic range of merchandise will help to bring the adventure and magic to homes up and down the UK.”
The full list of partners includes:
- Alligator Products Ltd – Books
- Anagram – Balloons
- Aykroyds TDP – Apparel (Daywear & Nightwear)
- Blues Group – Apparel (Daywear & Nightwear)
- Character World – Home Textiles & Furnishings
- Clementoni – Puzzles
- FUNKO – Collectibles
- HTI Group – Outdoor Activities, First Learning Toys, Bubbles, Games
- Phidal – Books
- Ravensburger – Puzzles
- Redan – Books
- Roy Lowe – Socks
- Rubies – Dress Up
- Stor – Tableware
- Spin Master Toys – Global Toy License
- Tonies – Interactive Storytelling
- Vtech – ELA
Season one and two of DORA are currently available to stream exclusively on Paramount+ in the U.K, also available on Nick Jr. and Milkshake!.
