PAULS LAUNCHES CHUPA CHUPS SNACK IN AUSTRALIA

Perfetti Van Melle’s international brand Chupa Chups, represented in Australia by Asembl, has partnered with Pauls, Australia’s No.1 custard brand, for a strawberry cream custard that is sure to be this season’s must-have refrigerated snack.

On shelves in Woolworths and Independent grocery stores now, the Pauls Chupa Chups Inspired Strawberry Cream Custard is a delicious, creamy custard merging the iconic tastes of Pauls Custard and Chupa Chups Strawberry & Cream.

The Pauls Chupa Chups inspired Strawberry Cream Custard in a 170g cup is sure to be this season’s sweetest and creamiest partnership that really makes the moment.   

“Pauls has whipped up the most delicious custard combining their unmistakable signature creamy custard and the taste of our bestselling Strawberry & Cream lollipop flavour.  A sensorial desert experience that will be the delight of our fans”, said Marta Ballesteros, Area Licensing Manager of Perfetti Van Melle. 

“Loved in Australia, Pauls Custard iconic taste works perfectly with Chupa Chups’ Strawberry & Cream, one of the most iconic flavours of all time across the globe.  We are thrilled to bring these two brands together in custard form.  Creamy and delicious, the Pauls Chupa Chups inspired Strawberry Cream Custard will definitely be this season’s must-have refrigerated snack,” said Asembl Managing Director, Justin Watson.