Penguin Random House Children’s appoints new Commercial Director for Penguin Ventures

David Sprei will be joining Penguin Random House Children’s as Commercial Director for Penguin Ventures, reporting into Francesca Dow, MD for Penguin Random House Children’s. 

In this newly-created role David will lead the Penguin Ventures business to further growth, working in close partnership with Susan Bolsover, Global Licensing and Consumer Products Director, and the Penguin Ventures team. Susan Bolsover will report into David. 

David joins from his previous role as Director International Business Development ViacomCBS Consumer Products, focusing on new innovative & non-traditional partnerships across the portfolio. Prior to this David has held commercial and partnership roles at Viacom Velocity (MTV Europe), Instrumental and TBWA\ Stream, London.

Penguin Ventures is a separate business within Penguin Random House Children’s, that manages and exploits a portfolio of literary brands and characters, most notably Peter Rabbit™, The Snowman™ and Spot focusing on licensing and consumer products, retail activations, theatrical, exhibitions and commercial partnership strategies to tell the world’s favourite stories.  In the UK Penguin Ventures most recent successes include a multi-year partnership with Cadburys as well as a global collection with Cath Kidston both for Classic Peter Rabbit. The team also created a fashion and digital collaboration with Barbour for The Snowman expanding upon Raymond Briggs’ timeless story through an innovative ad campaign and were responsible for the UK, Australian and Japanese licensing programme for global box office smash hit movies PETER RABBIT and PETER RABBIT 2: The Runaway.