Poetic Brands bolsters baby portfolio with Brambly Hedge

Poetic Brands has signed a deal to create a range of baby clothing and accessories based on the heritage children’s publishing property, Brambly Hedge. The new collection is set to include layette and fashion daywear along with nightwear, snow suits, sleeping bags, accessories and changing bags inspired by the adventures of the iconic community of mice in the idyllic countryside.

Brambly Hedge joins a number of prestigious new children’s partners for Poetic Brands, as the licensee establishes its new Baby, Children’s Wear and Accessories division.