Poetic Brands partners with Peanuts for babywear and accessories
Poetic Brands, the specialist apparel licensee for adults, kids and babywear, has announced that it has secured a license to design, manufacture and distribute baby fashion apparel, essentials and accessories for the UK market celebrating Peanuts™ – one of the most enduring and beloved brands in the world – and Snoopy, its most popular character.
Poetic will now bring its strong reputation for high-quality, popular and ethically sourced lifestyle collections together with a universally loved and classic brand that has a global reach and multigenerational appeal.
Poetic is planning a wide range of baby’s daywear, nightwear, underwear, accessories, swimwear, maternity bags and accessories inspired by Snoopy and the Peanuts gang, featuring colours, situations and logos familiar from the rich history of a comic strip that ran for 50 years and remains popular to this day.
Ranges will be available at multiple retailers across the UK from spring summer 2026.
The range’s wonderful designs will not just be appealing to little ones but to their parents and grandparents, many of whom grew up with Peanuts and have an enduring affection for Charlie Brown, Snoopy and the gang.
Elliott Matthews, Managing Director of Poetic Brands, says: “Peanuts is a rich source of humorous and colourful characters and imagery that are perfect for bright, appealing baby apparel. As one of the most popular and influential comic strips in history approaches its 75th anniversary we’re thrilled to be taking part on the celebrations with a range that little ones will love – almost as much as their parents!”
Tara Botwick, Senior Director, International Territory Management, EMEA at Peanuts Worldwide says: “As Peanuts celebrates its 75th anniversary, we aim to highlight its longevity as well as its enduring popularity and appeal across both kids and adults alike. Poetic Brands is an ideal partner to accomplish this with their high-quality, ethically sourced branded apparel for multiple age groups and whose appeal extends to just about everyone!”
