Point.1888 Sign Host of Licenses for The Repair Shop
The Repair Shop, is celebrating a host of new licensees, product launches and retail successes this month, thanks to brand licensing agent, The Point.1888.
These developments come hot on the heels of The Repair Shop’s recognition by BAFTA for Best Daytime Series and a RTS nomination for The Repair Shop: A Royal Visit.
The popular BBC primetime series which follows experts from various disciplines as they restore family heirlooms and treasured antiques to their former glory, is currently filming a new series with new experts across multiple disciplines joining its twenty strong team.
Thanks to an ongoing partnership with licensee Sting in the Tail, a range of 28 skus across health and beauty, stationery and gifting will be available for The Repair Shop fans to buy. These include Hand Repair Wax for hard working hands, and Bath Soak, for relaxing after a hard day’s work. The range is available at independent stores and garden centres across the UK.
Another licensee secured by The Point.1888 is board games developer, Rachel Lowe who is working on a new board game and puzzle to launch later this year. An expert at creating puzzles based on television shows and much loved children’s characters, Rachel Lowe was a must have licensee partner for the programme.
A brand new licensee to the programme, Cardology has been chosen to create a range of The Repair Shop greeting cards. Known for creating 3D miniature works of art, Cardology’s cards are usually found in pride of place on the mantlepiece for a long time and, given The Repair Shop’s passion for making cherished items last, this was a perfect fit for the brand.
Seeking to make the most of the appeal the show has had with both adults and children alike, The Repair Shop brought The Point.1888 on board to develop new products in Kids’ Toys, Make it Yourself, Homewares, Repair and DIY kits. An important goal in the brand licensing strategy, for both The Repair Shop and The Point.1888, is that every new product has a purpose, adding value to the user’s life in some way.
Carrie Sharland, Senior Product Development Manager at The Point.1888 said, “We are thrilled with the amazing licensees we have secured so far and I personally love the mix of products that we are developing. We’re so proud to work with a brand that brings so much joy to the nation and we look forward to working with our new partners on extending the reach of The Repair Shop even further.”