Project First Appoints Caravanserai for Leo the Truck
Project First is an independent preschool content producer
company that runs over 200 YouTube channels overall most of them being live-action for
preschool kids and also produces preschool animated series with Leo the Truck standing
out. Project First is now collaborating with Caravanserai Partners to strategically grow and
expand its licensing program across key territories like Spain, Portugal and Andorra.
Having announced the appointment of Caravanserai Partners, the companies are planning to
capitalize on the awareness and love for Leo the Truck and her universe by creating profitable
licensing programs for consumer products and brand promotion in the Iberian Peninsula
territories.
Leo the Truck is translated to 15 languages and have gained 23 billion views on YouTube
worldwide. 2 seasons of 130 episodes are in rotation with new episodes of Season 3 being
released. Project First also develops its own Leo the Truck apps which have gained 26 million
downloads. A number of live-action channels also involve kids playing with toys and other Leo
products, thus extending Leo universe for kids.
Leo the Truck has reached 50%+ awareness among preschool kids in Germany, Turkey, Russia,
Brazil, Mexico and starts growing in Italy, Netherlands and Spain. When aware of Leo, every
second kid becomes a fan, according to 2023 study by Brand Trends, a leading market research
agency.
Guillem Rey, Managing Director at Caravanserai Partners said: “Kids entertainment is evolving
very fast, and we are very happy to start working with such an inspiring show like Leo the Truck
especially for its strong values that we’ll try to replicate into licensed products.”
“Leo’s Spanish-speaking channels have impressive numbers, and we are thrilled to work with
Caravanserai being a licensing agency with great track record in Spain, Portugal and Andorra.” –
says Vladimir Nabatov, Project First Business Development Director. “We keep having kids and
parents from all over the world addressing us as to where to buy toys or T-shirts with Leo. We
PRESS RELEASE
have already launched publishing in Germany with Panini and we are happy to start exploring
countries of Iberian Peninsula.”
Caravanserai Partners is led by well-respected industry veterans that are bringing decades of
experience in the entertainment, lifestyle and kids industries. For licensing opportunities, please
contact Caravanserai at guillem@caravanserai.eu.
