PUMA heads to the City of Lights for a second team-up with Miraculous
Miraculous – Tales of Ladybug and Cat Noir is now in its fifth season, scoring top ratings in more than 120 countries around the globe across multiple traditional media outlets and streaming platforms. Miraculous: Ladybug and Cat Noir, The Movie, launched theatrically in Europe this summer topping the box office in France and Germany, and launched on Netflix on July 28. Retail sales for the brand are over $US1 billion with 300 million products sold; and with broad appeal across age demographics, Miraculous™️ has become a planetary digital craze with over 37 billion views on YouTube (authorized and user-generated content).
Including apparel, footwear, and accessories, the new collection for tweens is inspired by the unmistakable late-night glow of Paris, featuring high-energy manga graphics across a range of streetwear silhouettes.
This season’s all-new looks are highlighted by new looks like the Logo Tee and Hoodie, which depict the show’s two protagonists Ladybug and Cat Noir as manga superheroes. The accompanying Sweatpants and Leggings feature stylized kanji lettering, while the accessory offerings comprise a Backpack and Beanie.
For footwear, PUMA x Miraculous™ part two offers up the Mayze Stack, RS-X Efekt, and Slipstream styles. The Slipstream and RS-X Efekt each feature a unique comic strip-style graphic on the tongue, once again showing the dynamic duo of Ladybug and Cat Noir, while the Mayze Stack is painted with a polka dot motif across the PUMA Formstrip.
“The Spring PUMA x Miraculous collection was a hit with our fans, with transformational and inspiring clothing inspired by their favorite Parisian superheros, Ladybug and Cat Noir,” commented Hyde Schram, Vice President, Global Partnerships, ZAG. “This new manga-inspired line of apparel, footwear, and accessories will continue to empower kids everywhere with clothing that is designed with function plus fashion in mind.”
The PUMA x Miraculous Collection is available starting October 5, 2023, from PUMA flagship stores, PUMA.com, and selected retailers.
