Rebuild & Renew Teams with Licensing Agency Brand Central to Support LA Community Affected by California Wildfires

Members of the brand licensing industry are coming together to support the launch of Rebuild & Renew, a community-driven initiative to support those affected by the ongoing California wildfires.

Rebuild & Renew is a free pop-up boutique where individuals and families can “shop” for clothing and essentials in a warm, welcoming environment. What began as a simple closet clean-out has grown into a collaborative effort to support individuals and families that have lost their homes, belongings, and sense of normalcy as a result of this disaster.

Licensing agency Brand Central has been partnering with Rebuild & Renew to lead the effort with potential vendors and manufacturers. “By offering a retail-like experience, we aim to restore dignity and confidence for those affected, whether they need professional attire, outfits for special occasions, or everyday activewear,” said Ross Misher, CEO of Los Angeles-based licensing agency Brand Central.

Rebuild & Renew will be open by appointment for up to three months, providing personalized assistance from volunteer stylists. Every donation will support creating a space filled with compassion and support.

TO DONATE:

First, email Lauren: Rebuildrenew25@gmail.com

Donations can be sent/dropped off to:

Rebuild and Renew

395 Santa Monica Place #250

Santa Monica, CA 90401