Redibra Signs for Unicorn Academy
Redibra, a pioneering licensing agency in Brazil, announces its new agreement as brand licensing agent for Unicorn Academy, a new fantasy-adventure franchise by leading global children’s entertainment company Spin Master. This collaboration marks an exciting chapter in Redibra’s portfolio expansion, solidifying its position as a premier licensing agency in the Brazilian market. As the brand licensing agent for Spin Master’s latest franchise, Unicorn Academy, a captivating fantasy-adventure children’s series, Redibra is poised to introduce this enchanting world to Brazilian audiences.
Unicorn Academy, a Netflix original CGI-animated series produced by Spin Master Entertainment, captivates viewers in over 190 territories and more than 30 languages. With a 72-minute movie special and 8×22’ episodes already captivating fans, 2024 promises even more content alongside a lineup of consumer products, including toys and a digital games both by Spin Master. Short-form content for Unicorn Academy is also available on YouTube. The series, adapted from The New York Times bestselling books published by Nosy Crow, written by Julie Sykes, and distributed in North America by Penguin Random House, follows the adventures of Sophia, her friends, and their majestic unicorns.
“As the licensing agency for Unicorn Academy in Brazil, Redibra is excited to offer a range of innovative products and experiences that resonate with the vibrant spirit of the brand, bringing this magical universe closer to Brazilian audiences”, said David Diesendruck, CEO at Redibra. “Unicorn Academy has engaging characters and exciting stories, and we are committed to extending its presence in Brazil through creative licensing initiatives and strategic collaborations.”
Additionally, Unicorn Academy toys will debut at the upcoming Brazilian Toy Fair, opening this Sunday March 3rd, with Sunny Brinquedos as the local distributor.
Furthermore, Redibra’s partnership with Spin Master extends beyond Unicorn Academy to include Tech Deck™ and Rubik’s™, further diversifying the range of brands brought to the Brazilian market.
“Unicorn Academy is a beautiful and dynamic property that’s quickly captivated audiences globally,” said André Lake Mayer, Spin Master’s SVP Global Strategic Partnerships & Consumer Products. “With the premiere standing of Redibra and the influence of the Brazilian market we are confident that Unicorn Academy will become an undeniable leader in kid’s entertainment and consumer products.”
