Redibra to Showcase Innovations and New Solutions at Licensing Con 2024

Redibra, a pioneering agency in the brand extension market in Brazil, will be present at Licensing Con 2024, taking place on August 28th and 29th in São Paulo.

This year, Redibra strengthens its identity with the launch of its new Brand Manifesto, which highlights the Storydoing approach. “At Redibra, we believe that stories are not just to be told but to be lived. Our approach to Storydoing goes beyond storytelling, turning words into actions that tangibly engage our fans. We demonstrate our values through products and experiences, showing that at Redibra, we truly practice what we preach—after all, we’ve been Storydoing for over 60 years,” the manifesto emphasizes.

Among the new initiatives are the launch of the licensing program for the animated series Unicorn Academy, produced by SpinMaster and aired on Netflix, and the expansion of the Stranger Things franchise, as Netflix prepares for the much-anticipated 5th season in 2025.

Additionally, Redibra highlights its consulting and educational initiatives. The agency offers BEAT (Brand Extension Action Tool), its consulting arm, which already serves major corporate brands such as Nestlé, Unilever, Bauducco, KCC, among others, looking to enter the brand extension market. It also offers Fábrica de Histórias, an online course on the journey of a brand extension project, whether through licensing or collaborations, featuring cases and lessons learned by the agency.

The agency’s portfolio also includes brands such as Galinha Pintadinha, Luccas Neto, Coca-Cola, Nintendo, Chevrolet, Care Bears, Now United, Moonbug, Rebelde, and Bravado.

With a history marked by innovation and leadership, Redibra reaffirms its commitment to driving the growth of the brand extension business in the Brazilian market, offering complete and strategic solutions for its partners.