REISS AND THE NEW YORK BOTANICAL GARDEN

A Contemporary Capsule Collection Celebrating Nature and Modern Style

The New York Botanical Garden (NYBG) and British fashion brand Reiss are proud to announce a unique collaboration: Reiss | NYBG, a women’s and girls’ capsule collection launching April 9, 2025.

Inspired by the rich visual history found in NYBG’s world-renowned rare book collection, the Reiss design team visited the Garden to explore its extensive archive of botanical illustrations—one of the largest in the world. The result is a beautifully modern interpretation of nature: a collection that brings intricate floral prints and vibrant color to Reiss’s signature silhouettes and new summer-ready styles.

This elevated assortment of occasionwear and off-duty designs includes dresses, denim, T-shirts, coordinating sets, vests, trousers, shorts, and swimwear. Designed to be dressed up or down, each piece reflects the effortless sophistication for which Reiss is known—infused with a fresh, botanical twist.

“We all watched in wonder as the collection came together,” said Claire Potter, Managing Director at Metrostar. “It really is the most amazing showcase for NYBG’s stunning archive and the perfect way to launch the New York Botanical Garden partnership programme in Europe.”

Christa Boeke, Vice President of Licensing at NYBG, added: “We were inspired by Reiss’s creative vision and are thrilled to see how beautifully our historic illustrations have been reimagined. It’s a wonderful way to share our conservation story and connect with audiences in Europe and beyond.”

Una Joyce, Chief Creative Officer at Reiss, said: “We are thrilled to partner with the New York Botanical Garden, bringing their rich botanical heritage to our contemporary designs. This collaboration combines our modern Reiss design aesthetic with bold, colourful blooms, harmoniously blending style and nature into luxurious summer wardrobe staples, and offering our customers unique pieces that celebrate both fashion and flora.”

As a global leader in plant research and conservation, NYBG’s mission connects people to the natural world and promotes science-based solutions to today’s environmental challenges. This collaboration directly supports the Garden’s work in global plant research, conservation, horticulture, and education.

The Reiss | NYBG collection marks NYBG’s first collaboration with a European brand. It was brokered by Metrostar, NYBG’s European licensing agent, in partnership with U.S.-based master agent Jewel Branding & Licensing.

The collection features over 50 pieces and will be available online at Reiss.com, in select Reiss stores worldwide, and through leading department stores including Selfridges (UK), Brown Thomas (Ireland), Bloomingdale’s (US), De Bijenkorf (Netherlands), Breuninger (Germany), Saks (US), David Jones (Australia), Citi Moda (Ukraine), Freedom (Greece) and Jashanmal (Middle East).