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RHS partners Crane Garden Buildings for major new collection

RHS partners Crane Garden Buildings for major new collection

The Royal Horticultural Society (RHS) announces a partnership with Crane Garden Buildings, a national leader in the garden building industry, to produce the RHS Garden Building Collection by Crane Garden Buildings, a unique range of leisure buildings, offices, outbuildings and garages.

The range is to include insulated and uninsulated, modular, contemporary garden buildings, with apex or pent roof structures, all made with FSC-certified, PEFC or TR-compliant woods.

The development process is now underway. The first functional prototypes are planned for autumn 2024, with the first building in the range – a studio – coming to market in March 2025 when demand for garden buildings is high.

Further launches will follow, including another two studios and a garage in a barn-styled design. The launch of the entire range will be completed by spring 2026. All the buildings will highlight RHS branding on a nameplate or badge.

This high-end collection, aimed at discerning homeowners and gardeners alike, is expected to meet a wide range of needs, from offices and gyms to summerhouses, garages and more.

The highly contemporary look and feel of the buildings will take its inspiration from some of the very latest developments in the architecture industry – and from the RHS itself.

Crane has enjoyed a long association with the RHS, having showcased its beautiful range of handmade garden buildings over many years at the RHS Chelsea Flower Show, and it will include design elements inspired by RHS buildings loved by millions of visitors to the RHS gardens. These will include RHS Hilltop – the home of gardening science, the UK’s first dedicated horticultural scientific centre of excellence, located at RHS Garden Wisley – and visitor centres at RHS Garden Bridgewater, RHS Garden Hyde Hall, and RHS Garden Rosemoor.

This range will initially be offered through Crane’s established distribution channels. The company operates its own national network of 14 show centres; four more are planned by 2026. The range will also be sold via the company’s website.

Following the initial launch, Crane will promote the range to its garden centre and department store partners with a focus on physical retail, which will allow potential customers to see for themselves the quality of the products and their construction.

All RHS/Crane buildings will be delivered to customers and installed by Crane’s trained installation teams.

Founded almost 50 years ago, Crane Garden Buildings is a family-owned business which has grown to be a national leader in the garden building industry. It manufactures a wide range of garden buildings all hand-made by craftsmen in its Norfolk workshops. Its range of timeless garden building designs, exceptionally high building standards and outstanding customer service have earned the company a glowing reputation.

Crane designs include everything from studios and summerhouses through to fully lined and insulated garden rooms and offices for year round use; each building can be customised to match individual style and intended use.

Peter Mortin, Crane Garden Buildings, says: “As a proudly Norfolk-based, family-run business, and a well-regarded producer of high-quality-timber garden buildings, we are thrilled to be working with the UK’s favourite gardening charity and gaining inspiration from its wonderful visitor centres in many of the country’s great gardens. We’re sure this partnership will surprise and delight customers and retail partners alike.”

Cathy Snow, RHS Licensing Manager, adds: “Experience, expertise and reputation are important when choosing a partner in the garden buildings business, and Crane has high ratings in all three. Its range of designs, high building standards, and outstanding customer service are equally impressive. We are delighted to be working with Crane on this distinctive and highly desirable garden building collection.”

About The Author

Rebecca Ash

Rebecca is the Editorial Director at Total Licensing Ltd. She can be reached at becky@totallicensing.com

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