ROKA London to work with Stellar Public Relations
ROKA London has selected to work with Stellar Public Relations to promote the brand here and in the US.
The agency, that has a plethora of experience of working with premium brands in hospitality, food and drink and fashion, will be working alongside the ROKA team to strengthen traditional and social media presence both here and in the US (where it is known as ORI London).
ROKA London, who encourage us to live life in colour, has launched an array of fresh new bag styles in vibrant colourways for Spring/Summer 24. The Stellar team are task with product placements and creating media noise around the new collection, alongside the company’s strong sustainability credentials as B Corp Certified organisation.
The company prioritises ‘people, planet’ profit and is committed to planting trees globally and partnering with charitable organisations allowing them to make a positive impact in the world.
One of first tasks for Stellar is to support ROKA London on an exclusive collaboration with London’s Natural History Museum. ROKA and the museum have teamed up to design the Waterhouse Field Backpack, named after Alfred Waterhouse, the visionary architect responsible for the iconic Natural History Museum. Stellar will be working with media and key influencers with an outdoor and adventurous streak.
Louisa Ham, managing director of Stellar Public Relations said: “ROKA is a brand that fits well with our ethos. We strive on working with premium brands with purposes rooted in improving the environment.
“It is an exciting time for the brand, both here and in the US, and we are glad to be playing a key role in increasing awareness of, not only, their stunning and vibrant bags and apparel, but of the principles behind them.”
Peter Gough, COO at ROKA London and ORI London: “We were looking for an agency with experience in premium brands alongside a keen awareness of sustainable practices. The team at Stellar are full of enthusiasm for what we are about and we look forward to the year ahead, as we continue to launch new and exciting products and partnerships.”
