Rolling Stones and Aston Martin Aramco team for ultra-exclusive co-brand

Aston Martin Aramco has announced it has teamed up with British rock royalty, the Rolling Stones, with an ultra-exclusive, co-branded merchandise collection fusing the speed and precision of Formula One™ with the rebellious spirit of rock and roll. The limited-edition collection includes hoodies, tees and caps sporting one of the world’s most instantly recognisable symbols of rock and roll – the famous Rolling Stones tongue logo – blended with the iconic Aston Martin wings. 

Launching with a preview event exclusively at The Rolling Stones global flagship store, RS No.9 Carnaby at 9 Carnaby Street in London’s Soho, on Thursday 24 April, the full collection launches online Monday 28th April.

The collaboration launches today with a digital campaign, with content featuring the Stone’s song ‘Hot Stuff’ as the centrepiece. The collection builds on the team’s expansion into wider culture across music, fashion and sport, and comes after a memorable collaboration with Tems at F1 75 Live at the O2 Arena earlier this year. The full range will be available from Monday 28 April on the official Aston Martin Aramco online store.