Rubber Road Expands with Minecraft Deal
Rubber Road’s gaming portfolio is expanding as the company secures a deal with Minecraft to design, manufacture and distribute some fantastic new and official merch that comes to life in 2024.
The deal sees a range of products that include the popular TUBBZ cosplaying rubber duck collectibles, gaming lockers, storage chairs and for Christmas, Countdown Characters, a quirky twist on advent calendars where you build a figurine that you can display and keep.
Liam Taylor, Head of Partnerships & Development at Rubber Road, says: “Minecraft is the biggest selling game of all time and is a very welcome addition to our line-up. The timing is spot on as Minecraft celebrates its 15th anniversary next year, so we look forward to bringing out some fantastic merch to mark the occasion.”
Other gaming brands in Rubber Road’s stable include Sonic the Hedgehog, Resident Evil, Destiny, The Last of Us, Metal Gear Solid, Fallout, Tomb Raider.
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