RUBIES DEAL FOR ODDBODS

Content creation, distribution and licensing studio One Animation has secured a deal with leading dress-up manufacturer Rubies Masquerade UK for its three-time Emmy Award nominated animated preschool series Oddbods. Under the partnership, Rubies has secured the dress-up rights for the Oddbods characters across the UK, EMEA and South East Asia.

Set to launch in AW21, Rubies will create a range of children’s costumes which is aligned with the latest Oddbods content and brings in key elements of the beloved show, including both a Fuse and Pogo costume.

Rob Spindley, SVP Commercial Development USA & EMEA at One Animation, said: “Rubies is internationally renowned for its high-quality costumes and we know their talented team can capture the quirks andindividuality of the Oddbods’ characters, and bring them to life through a colourful dress-up collection. Whether dressing up to play with friends, for a fun occasion or simply to watch their favourite episodes at home, we look forward to giving fans a chance to become one of the Oddbods gang.”

Tracey Devine-Tyley, Head of Licensing & Portfolio at Rubies, added: “We are excited to be bringing these fun and quirky characters to life.”

Oddbods is a globally loved, three-time Emmy Award-nominated, non-dialogue comedy featuring seven adorable, highly unique pals. Together, despite their differences, they survive the perils of everyday life, unintentionally turning ordinary situations into unexpected, extraordinary and always humorous events. The quirky but totally charming Oddbods celebrate individuality in a funny, warm and unexpected way. After all, there’s a little odd in everyone!