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Sanrio Partners with Fun in Motion Toys

Sanrio Partners with Fun in Motion Toys

In celebration of Hello Kitty’s 50th anniversary, Sanrio is partnering with Fun In Motion Toys to help spread smiles with the launch of three all-new Shashibo, the original and award-winning magnetic puzzle cube, featuring Hello Kitty and Friends. These supercute Shashibo launch January 2025, just in time to ring in the New Year! 

For 50 years, Hello Kitty has been a universal symbol of friendship, kindness, and inclusivity, and has influenced a wide range of consumer industries through product offerings that inspire self-expression with fans of all ages across the globe. Kids and adults alike will love playing with these special edition Shashibo cubes featuring Hello Kitty and her supercute friends My Melody, Pompompurin, Cinnamoroll and more. 

“Fun In Motion Toys couldn’t be more excited about the partnership with Sanrio,” said Kevin Daniels, President and Co-Founder of Fun In Motion Toys. “Shashibo offers the perfect way to explore the world of Hello Kitty and Friends, all in the palm of your hands.” 

Fun In Motion Toys’ Shashibo Magnetic Puzzle Cube continues to take the world by storm, maintaining its spot as a #1 best-selling product on Amazon. It’s also an official STEAM accredited toy from the Toy Association. Comprised of foldable, durable stickers, a recycled ABS plastic frame, and 36 internal rare earth magnets, Shashibo cubes can be folded, twisted and turned thousands of times, accommodating the most inquisitive of fidgeters or puzzlers. You can even combine multiple cubes to create bigger and even more imaginative structures. 

With over 70 different shapes to create from just one Shashibo cube, the possibilities are nearly limitless. Shashibo cubes don’t just bring the function, they bring the form in more ways than one! Each surface has a visually stimulating design that shifts and changes along with your play. Shashibo’s appeal comes in large part from its visual flair and multi-faceted design work. These traits make the Sanrio partnership so fitting. The powerful play of Fun In Motion Toys meets Hello Kitty and her friends. 

About The Author

Rebecca Ash

Rebecca is the Editorial Director at Total Licensing Ltd. She can be reached at becky@totallicensing.com