Sanrio to launch new Hello Kitty publishing programme with Egmont

Sanrio announces the launch of a new Hello Kitty publishing programme by publishing partner Egmont, to include magazines and books.

“Sanrio is really glad to expand our activities in the Nordics, Germany, Central & Eastern Europe and Turkey through Egmont’s new publishing plan,” said Silvia Figini, COO of Sanrio GmbH (EMEA, India, Oceania) and Mr Men (worldwide). “The strong expertise of Egmont in bringing content to life combines with Hello Kitty’s unique ability to engage and entertain children. It is a perfect combination for success.”

“We are extremely happy to partner with Sanrio again and to bring the stories of Hello Kitty to life in books and magazines. Egmont has got a strong foothold across EMEA and Hello Kitty is an evergreen brand that children and their parents love in all our markets.” Bastian Mai, Global Brand Management Director, Egmont Publishing.

The publications are scheduled to launch in the first quarter of 2021.