Santoro Debuts Pop & Build Pieces
In the midst of a stacked trade show season exhibiting various upcoming product launches for 2025, SANTORO continues to show dedication to revolutionary paper engineering with the addition of four new celebration-themed pop-up centerpieces, unveiling their latest collection.
Following the runaway success of their Pirouette Countdowns, the collection has now expanded to become ‘Pop & Build’ – a stand-alone range in its own right.
The impressive new designs come fresh off the heels of the Gift of the Year Awards’ shortlist announcement, with SANTORO’s Pirouette Countdowns being selected as a contender for the Festive & Occasions category. The nomination also follows last year’s recent win at the 2024 Independent Toy Awards where the collection received a “Gold Medal”.
The four designs expand on last year’s Christmas-themed releases, offering even more spectacular ways for both kids and adults to celebrate various seasonal occasions. The new scenes now include a spooky ‘Halloween House’, an adorable birthday-focused ‘Party Animals’ design, a whimsical winter-holiday ‘Countdown Carousel’, and a marvelous 3-in-1 ‘Nativity’ scene. Following suit of the previous releases, each Pop & Build features an assortment of fun, detailed objects and characters that are slotted into a 3D art structure – with customers able to choose whether to build the scene all at once or over several days for a fun countdown activity.
With the success of the Christmas-exclusive designs over the past two years since the collection’s original debut, retailers have repeatedly asked for a variety of new occasion-themed Pop & Builds, citing an overwhelmingly positive response from their customers. “As always, our creative team has worked incredibly hard to create something unique, engaging, and spectacular,” says Tara Strickland, Head of Design. “This is the first time we’ve produced a Halloween-themed 3D product, so we’re very excited for everyone to finally get their hands on it and the rest of the new designs.”
The new Pop & Build designs are available now for pre-order and can be viewed in their catalogue here.
