SHEIN signs Masha and the Bear in Australasia

One of the world’s largest global online retailer brands, SHEIN has recently inked the deal with Animaccord for the rights to develop a new apparel and accessories collection with Masha and the Bear.

The licensed clothing line will include such items as: tops and bottoms, sweatshirts, jumpsuits, knitwear, outwear, dresses as well as phone cases, socks, shoulder bags, keychains and sticky notes.

Shein will distribute Masha and the Bear collection to Australia and New Zealand with the expected launch in the market by October 2023.