SHEIN Teams with Smiley

SHEIN announces its second brand partnership with The Smiley® Company, featuring the iconic brand SmileyWorld®.

This collaboration unveils a vibrant home and accessories line designed to infuse everyday fashion with a dose of positivity and fun.SHEIN X SmileyWorld® collection is a celebration of SmileyWorld®’s signature upbeat and optimistic spirit. The collection includes hair accessories, eye-catching tote bags, jewelry, socks, and bubbly home decor. Priced between $1 and $20, each item is designed to add a joyful touch to any outfit or living space, making it easy for customers to infuse their lives with a bit of brightness.HI-RES IMAGERY HERE“Our collaboration with SHEIN perfectly aligns with our mission to spread happiness and positivity through fashion,” said Janet Wilson, Chief Product Officer – Lifestyle Consumer Products at SmileyWorld®. “We’re excited to see how this collection will bring smiles to people’s faces and add a burst of joy to their everyday lives through our signature designs.”