SLG unearths the beauty zeitgeist
Cheltenham based beauty company, SLG Brands, debut two high profile new brands as part of their remarkable 2024 Christmas Gifting collection, in exclusive partnership with Boots.
SLG are global beauty pioneers, having incubated, developed, and launched some of the coolest beauty brands on the high street, conceived from within their remarkable studios, lab and workspace in Cheltenham, Gloucestershire.
SLG have cultivated an incredible beauty industry reputation for developing design-led and highly commercial seasonal gifting collections that fuse indie brand cool with global brand authority.
2024 will continue this exciting journey with the arrival of two high profile new ranges, alongside eight returning brand collections, all of which will be available exclusively at Boots this Christmas season.
One of the two new brands is a chic new collection from the TV & digital superstar Ella Thomas, which sees the Love Islander partnering with SLG to debut a stunning collection of trending beauty must-haves, curated from her own very personal beauty rituals and that are sure to resonate with her 1 million + fanbase.
Lucy Beresford, SLG’s Joint Manager Director says:
“The team of beauty junkies and cool hunters at SLG work passionately to discover the latest cultural zeitgeists and develop the hottest product innovations that seek to reflect the spirit of our times. As a company who prioritise creativity and trend reaction, it is a pleasure for us to be able to partner with the most exciting fashion brands and TV & digital talent.
With Ella Thomas, we were able to fuse our technical beauty knowledge with Ella’s personal love of particular products and beauty regimes. Look out for BRAT girl nail colour of the season, and everything needed for prime hair edging, and packaged in futuristic Ai inspired holographic foils, and trending MetaMuave design cues. Quite sensation.”
Also new to the SLG portfolio in 2024 is Lyle & Scott, a leading British fashion & lifestyle brand. The new men’s grooming edit contains a signature Eau de Toilette, fragranced body sprays, alongside fashion-edged grooming & travel sets.
2024 also sees SLG’s collab with luxury leather good brands Radley London move into its third year with a deluxe collection of beauty, home & lifestyle gifts. The iconic lifestyle brand Laura Ashley enters its 12th year in partnership with SLG launching what is regarded as its most striking gifting line-up to date. And world-famous fashionista Julien Macdonald teams up once again with SLG to bring his inspirational catwalk fashion to the beauty sector for the second year.
There will also be exciting new collections from Fat Face, Osprey, Superdry, and Gilbert with SLG own-brand Social Socks returning with more ingenious designs that put a smile on your face and feet!
Speaking on the ranges, SLG’s Joint Managing Director, Lucy Beresford, says:
“We are really looking forward to the launch of our new AW24 Christmas Gifting collections at Boots and everyone at SLG Brands is very excited to see the ranges hit the shelves in September. We see our role in life as being curators of ‘beauty cool” and to continually bring new and fresh beauty collections to the high street. We want to enthuse both our consumers and retail partners with gift product that people are excited to give and even more excited to receive and we feel our 2024 collections do just that.”
Founded in 1985 by Bobbie & Graham Dunkley and now headed by their son Miles Dunkley, SLG are an international brand incubator business that create own-brands and licensed brands. From within their remarkable in-house studio and lab, they fuse sharp-edged design, formulation innovation and highly imaginative marketing to create vibrant and authentic beauty brands.
