Smiley Movement Partners with Choose Love for Global Campaign to reignite the Universal Declaration of Human Rights
Smiley News, the positive news platform, has teamed up with the refugee charity Choose Love and a collective of global artists to launch a new campaign on the 75th year of the Universal Declaration of Human Rights. This initiative aims to spotlight the enduring importance of human rights while raising awareness and funds for Choose Love through the Matchmaker for Good™ program by Smiley®.
The Choose Love x Smiley collaboration is the latest evolution of Smiley Movement’s Matchmaker for Good™, a charitable initiative that aligns companies with nonprofit projects that match their Corporate Social Responsibility (CSR) goals. The program connects participants with over 25,000 charities, providing access to the Smiley IP free of charge to create branded products or collections, with all or a portion of profits directed to charity. The extensive reach of Smiley’s marketing channels enhances campaign visibility, amplifying impact and brand awareness among socially conscious consumers.
Through this collaboration, Choose Love x Smiley branded merchandise, including T-shirts, sweatshirts, and tote bags featured in the campaign films, will be available for purchase at smiley.com. All profits from these sales will directly support Choose Love’s mission to provide dignity, hope, and assistance to refugees and displaced people around the world.
The campaign’s exclusive films will be showcased on Smiley News, the non-profit arm of The Smiley® Company, reflecting its vision to inspire positive societal change. The films feature a diverse group of music, film, and entertainment figures—including Bella Ramsey, Jude Law, Olivia Colman, Annie Lennox, and more. Each video offers a contemporary interpretation of the original articles of the Universal Declaration of Human Rights, serving as a powerful reminder of the document’s legacy of equality, dignity, and freedom for all.
This campaign follows the recent success of a Matchmaker for Good™ collaboration between SmileyWorld, Next, and the children’s mental health charity Place2Be. Launched for World Mental Health Day, this campaign featured a T-shirt collection adorned with a SmileyWorld icon and a message of positivity: “Be Yourself, Keep It Real,” available in both adult and children’s sizes.
For more information about the Choose Love x Smiley campaign and to support their life-changing work, visit smiley.com.
