SmileyWorld and Anya Hindmarch continue long-standing partnership

Anya Hindmarch and SmileyWorld have announced they continuing their long-standing partnership with the launch of a brand-new collection. This includes additional new products for their SmileyWorld® Future Positive range which debuted earlier this month.

Since 2014, the two brands have collaborated to bring playful and innovative designs to life, celebrating optimism, self-expression, and sustainability. Smiley’s Future Positive® is a movement dedicated to inspiring optimism, sustainability, and meaningful change within the consumer products industry.

This season’s collection introduces a range of stylish accessories that seamlessly blend Anya Hindmarch’s signature craftsmanship with Smiley’s uplifting iconography.

Due to their overwhelming success, several beloved pieces from previous seasons have also been reintroduced in fresh colorways, including the “I Am A Plastic Bag” Pochette, Tote XS, and Zipped Tote in Frost and Marine, as well as the Ear Pods Pouch in Lemon Curd.

Ross Wilson, Chief Product Officer – Fashion from The Smiley Company shared, “Our collaboration with Anya Hindmarch is built on a shared commitment to creativity, sustainability, and luxury. By combining Anya’s craftsmanship with SmileyWorld®’s iconic imagery, we have been able to create a collection that is not only playful but also speaks to the future of luxury quality standards. Together, we are proud to offer accessories that reflect a positive and more responsible outlook for tomorrow.”

The collection also includes a new range of leather products that whilst don’t qualify for Future Positive, are produced by gold standard tanneries.