Sock Puppet Master and Youtooz Secure a Deal
Sock Puppet Master (SPM), the award-winning social media cartoonist whose videos blend real-life audio with flipbook-style animation, has secured a deal with Youtooz, one of the leading collectibles manufacturers, to produce vinyl figures, bobbleheads, and soft “Plushies” based on the Sock Puppet Master cartoon characters. The first collectible, the Plushie “Graffiti Turtle,” is scheduled for a September 24, 2024 release.
Launched as a pandemic passion project in 2020, Sock Puppet Master has amassed 1.1 million followers on TikTok, and about 680,000 Instagram followers. With over 60 million TikTok likes, SPM cartoon shorts feature real audio snippets from outrageous 9-1-1 calls, body camera footage, viral videos, and reality shows to create short, hilarious animations that always surprise and delight the viewer.
“We’re excited to partner with Youtooz for our first licensed collectibles line,” said the creator of Sock Puppet Master. “Fans have been asking how they can get their hands on merchandise with the SPM animal characters, so we’re looking forward to launching our first Plushie with our incredibly popular Turtle, and others to come shortly.”
Matt Kersting, Director of Talent at Youtooz, said, “We were impressed by how quickly the audience for Sock Puppet Master has grown, and continues to grow, for this unique brand. The videos are hysterical. We’re excited to see fans’ reactions to our collectibles line.”
Following the release of the first Plushie, Youtooz plans to drop new characters every 3-4 months. Products will be available on www.youtooz.com, through the newly launched Sock Puppet Master merch store (www.sockpuppetmaster.shop) and at specialty retail outlets. The deal was brokered by Brand Equity Solutions LLC (www.brandequitysolutions.com), a brand licensing agency. Sock Puppet Master is repped by Octopean Media (https://octopean.com/ ), a 3BMG company (https://3bmg.com/ ), which has also helped option the rights for an animated series.
ABOUT
