Spin Master Announces New Licensing Deals To Deepen Fan Engagement with Iconic Brands and Captivating New Properties
Spin Master is announcing a slew of new licensing and broadcast deals for its toy and entertainment franchises including the iconic Rubik’s® Cube, fingerboard leader Tech Deck®, Netflix original series Unicorn Academy® and preschool franchise Vida the Vet® – delivering extended brand experiences for fans.
Rubik’s Cube
Rubik’s Cube’s iconic design and pop culture affinity has opened the door to partnerships that span sports, arts, music, entertainment and fashion. In celebration of the 50th anniversary of the iconic puzzle, Spin Master has signed limited-edition collaborations to develop Rubik’s customized cubes with notable brands including Levis, U.S. Soccer, Albert Einstein, the Grateful Dead, The Beatles Yellow Submarine and The Met. In addition to these cubes, Spin Master is building programs that will feature retail statements including:
- Arts & Entertainment
- Stranger Things 3×3 Rubik’s Cube and co-branded capsule dropping on Nov. 6 (Stranger Things Day)
- Tetris® 3×3 Rubik’s Cube and collectibles
- Mr. Brainwash bespoke Rubik’s inspired artwork and limited-edition Mr. Brainwash 3×3 Rubik’s Cube
- Quarto Publishing is celebrating 50 years of Rubik’s with a gift book launching globally in October.
- GFUEL custom Rubik’s Cube inspired artwork and limited-edition shakers and powder box sets, August 2024
- Sports
- NBALAB: 3×3 NBA Team Rubik’s Cube launched this spring right in time for the NBA Playoffs, and a Lids-exclusive collection featuring apparel and headwear launching to tip off the season.
- Fashion
- Heely’s footwear dropping Fall 2024
Unicorn Academy
Spin Master’s fantasy-adventure Netflix original series Unicorn Academy launched on Netflix in November 2023, debuting as the #1 kids show globally. The Unicorn Academy multi platform ecosystem includes toys and licensed consumer products programs that expand the experience through inspirational storytelling and lifestyle categories that resonate with the core audience of girls 5+. In 2024 trend-forward lifestyle goods, publishing, fashion/accessories (to start) along with Spin Master’s tentpole toy collection hit shelves.
With 35+ licensees worldwide, recently added domestic licensees include:
- H.I.S. International inc., a Bentex Group subsidiary, for girls’ apparel, which launched at Target in April with more styles rolling out to Walmart and Fred Meyer this Fall.
- Kid Designs for consumer electronics on Amazon launching this Fall.
- Rubies for costumes launching this Halloween on Amazon.
- Inkology for stationery and BTS paper goods launching this Fall.
- Danawares for tabletop and outdoor activity in Canada only launching Spring 2025.
- HER Accessories for jewelry and hair accessories launching Spring 2025.
- H2W Sunstaches for eyewear launching Spring 2025.
Vida The Vet
Capitalizing on its success and expertise in the creation of children’s programming, in 2023 Spin Master launched an all-new animated series Vida the Vet, following ten-year-old Vida, an animal doctor who nurtures the charming and silly woodland creatures who live outside her home. The musically inclined series premiered on children’s broadcasters, BBC’s CBeebies in the UK and Corus Entertainment’s STACKTV and Treehouse in Canada (where it was the #1 kids 2-5 show in its time slot), late 2023 and into 2024. In the USA, the official Vida YouTube channel and Netflix are home to the whimsical world of Vida with a wonderful array of long and short form content. Many leading linear international broadcasters are launching Vida the Vet over the course of 2024. More details coming in the next few months.
With Spin Master toys launching this fall, the Company has also aligned on a soon to be announced global publishing deal that will deliver more of Vida’s adventures to children starting Spring 2025.
