Surge Brands Appointed Global Licensing Agent For Yo Mama’s Super Premium Food Brand

Surge Brands has been appointed the exclusive global licensing agent for Yo Mama’s Foods, the rapidly growing better-for-you food brand redefining pantry staples, it has been announced.

Founded on Mother’s Day 2017, Yo Mama’s was created to bring families back to the table with healthier, more delicious foods made from clean, kitchen-friendly ingredients—just like mama used to make. With no added sugar, no fillers, and no preservatives, Yo Mama’s products, including pasta sauces, dressings, condiments, pizza sauces, cooking wines, and protein pastas, have earned the brand top rankings across Amazon, Walmart.com, and Instacart, along with over 8 billion media impressions and strong social media engagement.

Surge Brands will spearhead an extensive licensing program to expand Yo Mama’s into new consumer product categories, leveraging the brand’s strong emotional connection, culinary credibility, and modern “better for you” appeal.

“We’re incredibly proud to partner with Yo Mama’s, a brand that perfectly blends premium quality with playful, nostalgic charm,” said Ari Freedman, VP of Licensing at Surge Brands. “Its passionate fanbase and phenomenal growth make it an ideal candidate for strategic brand extensions that align with its wholesome, humorous, and heartwarming values.”

“As a brand, Yo Mama’s is about love in every ingredient—whether that’s in our sauces or the experiences we create,” said David Habib, CEO of Yo Mama’s. “We’re thrilled to work with Surge Brands and extend that message into new products that connect with consumers at home, in the kitchen, and beyond.”