TED Appoints Beanstalk
TED Conferences, the non-profit devoted to curiosity, reason, wonder and the pursuit of knowledge, has appointed Beanstalk, the global brand extension licensing agency, to extend its brand platforms into new product categories and services that leverage TED’s unique content and support its mission to spread ideas, foster community and create impact.
TED, which stands for technology, entertainment and design, is a non-profit that believes powerful ideas, powerfully presented, move us: to feel something, to think differently, to take action. Through live events, free original content, and business solutions, TED strives to discover and spread ideas that spark conversation, deepen understanding, and drive meaningful change.
In addition to the TED brand, Beanstalk will also develop licensing opportunities for TED-Ed, TED’s education initiative which aims to spark and celebrate the ideas and knowledge-sharing of teachers and students around the world, and TEDx, the grassroots initiative that brings the spirit of TED to local communities around the globe.
Beanstalk will extend TED and its associated brands through strategic partnerships that reinforce the brands’ positioning as a platform for the pursuit of knowledge across categories including toys, physical games and puzzles, consumer electronics, publishing, travel tours, camps and other services, as well as e-commerce and direct-to-consumer activations.
“Bringing new ideas and innovations to a global audience is at the core of TED’s mission,” said Alan Seiffert, TED’s Head of Global Business Development. “We are excited to work with Beanstalk to bring the vision of TED to life in new, authentic ways. With Beanstalk’s expertise, insights, and sophisticated approach to engaging consumers, they are a superb partner for TED to expand into licensed products and services.”
“We are honored to partner with TED, an organization that embodies the power of ideas to inspire, educate, and provoke meaningful conversations,” said Allison Ames, President and CEO of Beanstalk. “The original foundation that TED was built on, technology, entertainment and design, collectively shape our world today. This presents wonderful and ingenious opportunities to amplify TED’s impact and bring its transformative ideas to even wider audiences through ground-breaking partnerships, products, and services.”
