TELEFUNKEN Licenses GmbH Partners with Bradford License India
The heritage German consumer electronics and industrial goods brand, TELEFUNKEN, is excited to announce its strategic licensing representation partnership for the Indian market with Bradford License India, a premier licensing agency.
Built on a brand legacy of 120 years, and being part of the Gordon Brothers Group since2023, the brand is further poised to make a significant impact with high-quality, user-friendly products across the global market. India’s Consumer Electronics Market was valued at $80.8 bn in 2024, and is expected to reach $149.1 bn by 2033, at a CAGR of 6.10 percent during the forecast period 2024 – 2033. It is therefore the correct time for TELEFUNKEN to plant its roots in the dynamic market.
Bradford License India will act as TELEFUNKEN’s official licensing agency for expanding the brand in relevant product categories in India. Renowned for connecting global brands with lucrative opportunities in India, Bradford is responsible for identifying and securing suitable licensing partners for TELEFUNKEN in the Indian market. The partnership between the two esteemed leaders aims to leverage TELEFUNKEN’s rich history and Bradford’s market expertise to make its diverse product categories readily available to Indian consumers.
“Partnering with Bradford License India is a significant milestone for TELEFUNKEN as we expand into the Indian market. We believe this collaboration will help us to select strategic partnerships that are able to introduce cutting-edge products to a new audience throughout India, continuing our trademark’s legacy of innovation and quality,” said Philippe Maugeais, Managing Director, TELEFUNKEN Licenses GmbH.
Bradford License India’s role is to ensure that the brand’s iconic German engineering ethos resonates with local partners and distribution channels, facilitating TELEFUNKEN’s licensing business expansion. This initiative is designed to introduce a wide range of products in the categories including consumer electronics, televisions, kitchen appliances, major domestic appliances, personal care devices, ironing equipment, small domestic appliances, e-mobility solutions, and lighting products, tailored to meet the diverse needs of Indian consumers.
“TELEFUNKEN’s expansion into the Indian market marks a significant opportunity for us to bring a brand renowned for its technological excellence to local consumers. We are thrilled to facilitate this partnership and are confident that products under the brand TELEFUNKEN will be well received in India,” said Mr. Gaurav Marya, Chairman, Bradford License India.
TELEFUNKEN’s historic brand image, serves as a unique selling point in the competitive Indian marketplace. They are now poised to replicate their global success in India, a market ripe with opportunities for innovation and growth. With Bradford License India as their official licensing agency , TELEFUNKEN aims to establish a strong foothold in the Indian market.
