The 2024 Celebrity Engagement Ring Trend Report
New research has uncovered the most popular celebrity engagement rings in 2024 – with the likes of Lady Gaga and Carly-Rae Jepson topping the list.
The study, conducted by Pandora UK, analysed Google search data, posts on X (Twitter), and mentions in news articles from 2024, to find out which engagement rings attracted the most online attention and created a surge in demand.
2024’s most popular celebrity engagement rings
Lady Gaga’s platinum diamond engagement ring leads the pack with 496,920 global searches, 728 news mentions, and 196 posts on X (formerly Twitter). Despite a modest 6% positive sentiment, its buzz earns her the top spot with a weighted rank score of 81.
Carly Rae Jepsen takes second place with her yellow gold sapphire ring, drawing 3,840 searches, 112 news mentions, and 60 posts on X. A strong 20% positive sentiment boosts her score to 66.
In third is Gabriette, engaged to Matty Healy of The 1975. Her custom black diamond ring saw 2,640 searches, 380 news mentions, and 81 posts on X. While sentiment is low at 4%, her media presence secures a rank score of 43.
Meghan Markle’s Engagement Ring Remains the Most Popular Royal Trend of 2024
The study also looked at the royal engagement rings that are still captivating people’s attention years later, according to Google searches. The analysis revealed that Meghan Markle tops the list, followed by Kate Middleton, and Princess Eugenie.
Cushion, Pear, and Oval Cuts Top the List of Most In-Demand Engagement Ring Styles, Driven by Celebrity Trends
Engagement ring styles in 2024 have been heavily influenced by celebrity choices, with certain designs experiencing significant year-on-year growth in global searches:
- Elongated Cushion Cut Engagement Ring: Favoured by Brooke Hyland and Gabriette, this elegant style saw a 50% increase in popularity, with 9,900 monthly searches.
- Pear Cut Engagement Ring: A timeless and romantic choice, Shona McGarty’s pear-cut ring also drove a 50% rise in interest, reaching 9,900 monthly searches.
- Bezel Set Engagement Ring: Phoebe Dynevor’s minimalist bezel-set engagement ring sparked a 50% surge, with 22,200 monthly searches globally.
- Oval Engagement Ring: As the most searched style of the year, oval rings—chosen by eight celebrities in 2024, including Lady Gaga and Phoebe Dynevor—boasted 135,000 monthly searches, with a 22.7% year-on-year increase.
- Sapphire Engagement Ring: Popularised by Carly Rae Jepsen, this colourful choice saw a 22.3% rise, with 74,000 global monthly searches.
Engagement ring predictions for 2025
Emma Fox from Pandora UK has shared what we can expect to see in the world of engagement rings for this coming year.
Lab-Grown Diamonds
“As eco-conscious and budget-savvy decisions shape consumer choices, lab-grown diamonds are set to dominate. Offering the same brilliance as mined diamonds but at a fraction of the cost, these ethical options make luxurious styles more accessible.”
Birthstone Rings
“Personalised jewellery continues to rise in popularity, and birthstone engagement rings are leading the charge. Incorporating a partner’s birthstone or a gem with special significance adds a meaningful, colourful twist to traditional designs.”
Oval cut rings
“Oval engagement rings were the most searched-for style in 2024, signalling their continued popularity into 2025. With their timeless charm, flattering shape, and ability to enhance a stone’s brilliance, they’ve become a go-to choice for couples seeking a perfect balance of elegance and modernity.”
Distinctive centre stones
“In 2025, colourful centre stones are taking centre stage in engagement rings, with emerald green emerging as a standout choice. Inspired by the rich hues of nature and cultural influences like the film Wicked, this bold shade adds drama and sophistication to any ring.”
Mixed metals
“Combining different metals, such as white gold, rose gold, and platinum, is becoming a major trend in engagement ring designs. This versatile approach adds depth, contrast, and a modern twist to traditional styles. Whether it’s a subtle blend of metals in the band or a bold combination around the centre stone, mixed metals offer a unique, customisable look that pairs well with both classic and contemporary settings.”
