The Beatles Return North American Merch Rights to Bravado

Apple Corps Ltd. and Universal Music Group’s (UMG’s) leading merchandise and brand management company, Bravado, has announced that they have once again partnered to develop new merchandise opportunities for The Beatles across retail, licensing and e-commerce in North America.  The new partnership agreement reunites the legendary band’s merchandise business with their recorded music catalog, for a unified brand strategy across music and merchandise offerings. Bravado will work with Apple Corps Ltd. to continue to expand The Beatles’ presence in the region by leveraging the company’s retail and licensing partnerships and its robust ecommerce network to supercharge direct-to-consumer efforts.