The Brand Liaison Chosen as Official Licensing Partner for Jason Wu’s Global Expansion
The Brand Liaison, LLC has been selected as the exclusive partner for the global expansion of Jason Wu licensing. Known for its couture excellence, Jason Wu’s foray into fashion and lifestyle categories will be orchestrated through a strategic multi-tiered licensing approach. Jason Wu licensing will be featured at the Brand Liaison booth at the International Licensing Expo in Las Vegas May 21-23, Mandalay Bay booth E-154.
Steven Heller, President of The Brand Liaison, expressed immense pride and excitement about this collaboration, stating, “We are thrilled to partner with such a powerful brand and an iconic talent in Jason Wu! Having admired his work for many years, it is an absolute honor to be chosen to spearhead the licensing endeavors for the Jason Wu brand.”
The House of Jason Wu is synonymous with American luxury, embodying sophistication, glamour, and refinement. Jason Wu’s meticulous design approach and unwavering attention to detail are evident in everything he designs, showcasing a distinctive DNA that has successfully translated into fashion, lifestyle, and beauty ventures.
Through strategic partnerships formed under this collaboration, Jason Wu’s licensing model is poised to mirror the designer’s core principles. Jason himself will be closely involved in the creative process while maintaining the brand’s highly acclaimed couture ready-to-wear collection carried at the most prestigious stores across the globe.
“As a designer, my focus has always been on exquisite craftsmanship, melding modern design with timeless sophistication.” Stated Jason Wu, and further shared, “The concept of beautiful craftsmanship with a timeless quality has always been foundational to me. I have consistently applied these principles throughout my career, especially in various collaborative projects.”
As an integral component of an all-encompassing multi-tiered distribution strategy, The Brand Liaison is primed to navigate and elevate the Jason Wu brand to unprecedented heights. It aims to ensure its global presence resonates with the designer’s distinct aesthetic and unwavering dedication to excellence.
