THE FUTURE OF LICENSING: XTRACKS EXECUTIVE SUMMIT

Fresh Research, Masterclasses, and Panels Curated for Senior Licensing & Toy Executives to Explore AI, Future Commerce, Cutting-Edge Technologies, Sports, Food, Experiential and Entertainment Brand Trends for Consumer Products, and More

XTracks proudly presents “The Future of Licensing” Executive Summit, coming to Los Angeles on Thursday, September 12, 2024. This premier event will unite senior industry leaders, world-renowned futurists, and innovative consumer product experts. The curated content will explore the transformative power of AI, emerging consumer habits, e-commerce technologies, and other rapidly evolving topics impacting the licensing industry today.

Founded by licensing media/event developer Steven Ekstract, and presented in collaboration with United Talent Agency (UTA), and Genna Rosenberg from GennComm LLC., XTracks’ full-day Executive Licensing Summit will coincide with the LA Fall Toy Previews. The event will be hosted at UTA’s iconic Beverly Hills headquarters.

The Summit will commence with groundbreaking research from UTA IQ, titled “AI Takes Center Stage – The Real-Time Impact of AI on Creative Media and Marketing.” Panels will explore the significant impact of AI on the licensing business, providing attendees with practical tools to enhance their AI strategies, integrate AI into their workflows, and navigate legal implications. Additional panels will cover hot topics related to sports, food, and entertainment licensing, retail advancements, experiential brand connections, influencers, YouTube, TikTok shops, and other e-commerce technologies, along with pressing issues in the toy industry.

Attendees will benefit from “Unleashing the Power of AI Keynote and Workshop” by TrendHunter’s Futurist, Mark Onufer, and other insights from Business Insider’s CMO-to-Watch, Robin Zucker, who will discuss the best AI tools for trend-tracking, storytelling, product development, and social listening. Nolan Heimann partner, licensing attorney David Schnider, will lead a compelling discussion on legal risks associated with AI-generated content, ownership concerns, and privacy issues.

Sports Agent Daniel Siegel from The Brandr Group will present a Masterclass on “Name, Image, and Likeness” and athletes as micro-influencers in sports licensing, and the Summit will also delve into retail innovations such as TikTok Shops, the Roblox metaverse, live virtual try-ons, and successful experiential and food licensing strategies. A session entitled “Influencers as the new Advertisers” will enlighten attendees about just how powerful Influencers have become in driving product sales.

The conference will conclude with an on-site Cocktail Reception allowing attendees and presenters to network and share ideas. Networking opportunities will be available throughout the day, including morning and afternoon breaks, lunch and the Cocktail Reception.

XTracks “The Future of Licensing” Executive Summit is designed for senior leaders in licensing, marketing, product development, legal, sales, and more, at retailers, studios, toy companies, licensing agencies, manufacturers, and media companies. This is an essential day of key trends and insights, delivered in concise half-hour presentations, combined with invaluable networking and idea-sharing opportunities.

Why attend? Technology is rapidly changing the way we do business in the licensing arena. Whether in IP development and protection, design, manufacturing, marketing, legal or finance, AI is quickly and permanently changing everything. The Future Of Licensing Executive Summit aims to answer many of the questions licensing business leaders may have about AI’s impact while at the same time providing resources and tools to stay ahead of these changes.

Tickets for XTracks “The Future of Licensing” Executive Summit are available for $329 on a very limited basis (limit 100 attendees) and include a full day of content, networking, lunch, coffee breaks, and cocktail reception. Use this link to purchase tickets:

https://www.eventbrite.com/e/the-future-of-licensing-xtracks-executive-summit-tickets-949857297747

For media inquiries or additional information, please contact: Genna@GennComm.com