The ideal market entry point: national pavilions at the Spielwarenmesse
At the upcoming Spielwarenmesse, there will be 13 nations in various halls
Ukraine will be present for the second year in a row.
The International Pavilions at the Spielwarenmesse are the full-service package for new attendees and experienced exhibitors at the fair. They offer participants the opportunity to present their businesses and products in a compact way at the world’s leading fair for the toy sector. A total of 13 countries will be on display at different stands from 30 January to 3 February 2024 at the Nuremberg exhibition centre.
Ukraine flies the flag again
The pavilions have a long tradition. Many countries have been represented for a number of years with a shared stand at the Spielwarenmesse. In total, over 250 businesses will be presenting themselves over a total area of some 4600 m². The Best of China pavilion has the highest proportion of these, followed by Hong Kong and the United Kingdom. Ukraine is on the programme for the second year in a row.
Overview of participating countries
| Australia | Hall 12.0 |
| China | Hall 11.0 |
| France | Hall 12.0 |
| Georgia | Hall 3 |
| Hong Kong | Halls 12.0 and 4A |
| India | Hall 11.0 |
| Japan | Hall 6 |
| Spain | Foyer NCC West |
| Taiwan | Hall 11.0 |
| Thailand | Hall 11.0 |
| UK | Hall 12.0 |
| Ukraine | Hall 3 |
| USA | Hall 12.0 |
Support and the usual services
Those taking part in the national pavilions receive skilled support for their appearance from the Spielwarenmesse team. The all-inclusive package includes a prepared stand with all basic equipment and extends from initial planning all the way through to on-site support. The pavilions thus represent the ideal framework for a market entry or for expanding pre-existing business relationships.
