The Licensing Awards Winners

The Licensing Awards took place last night in London, where 1200 industry professionals gathered to hear had won the prestigious awards. The event is organised by Max Publishing,

THE UK RISING STAR AWARD
Corinne Duckworth, commercial executive, Dreamtex

BEST RETAILER OF PRESCHOOL LICENSED PRODUCTS (AGE GROUP 0-5)
Smyths Toys

BEST RETAILER OF KIDS’ LICENSED PRODUCTS (AGE GROUP 5-16)
Primark

BEST RETAILER OF ADULT LICENSED PRODUCTS
HMV

THE RADAR AWARD
Cardfactory

BEST OVERSEAS RETAILER
H&M

BEST LICENSED RETAIL MARKETING INITIATIVE
Barbie The Movie Campaign with Zara

BEST LICENSED PROMOTIONS CAMPAIGN
Cluedo Cooking Sauces Promotion with Premier Foods

BEST LICENSED LIVE EVENT
Stranger Things: The First Shadow Theatrical Production from Sonia Friedman Productions

BEST LICENSED TOYS OR GAMES RANGE
Traitors The Official Board Game from Vivid Goliath

BEST LICENSED HEALTH AND BEAUTY RANGE
SpongeBob SquarePants Bath and Body Collection from LUSH

BEST LICENSED PRESCHOOL APPAREL OR ACCESSORIES RANGE (0-5 YEARS)
Peppa Pig x Natural History Museum Collection for F&F at Tesco from Blues Group

BEST LICENSED CHILDREN’S APPAREL OR ACCESSORIES RANGE
Squishmallows Collection from H&M

BEST LICENSED ADULT APPAREL OR ACCESSORIES RANGE
Barbie Movie Collection for Primark from Bioworld

BEST LICENSED DRESS-UP OR PARTYWARE RANGE
Wednesday Dress-up Range from Rubies Masquerade

BEST LICENSED WRITTEN, LISTENING OR LEARNING RANGE
Peter Rabbit Cross Stitch Magazine from Hachette Partworks

BEST LICENSED PAPER PRODUCTS OR STATIONERY RANGE
Crayola Kraft Range from Hunter Price

BEST LICENSED GIFTWARE, HOME DÉCOR, TABLEWARE OR HOUSEWARES RANGE
Miffy x Cath Kidston Collection from Cath Kidston

BEST LICENSED FOOD OR DRINK RANGE
Elf Doughnut Collection from Krispy Kreme

THE INNOVATION AWARD
Real FX Disney Stitch Puppet from WOW! Stuff

BEST SUSTAINABLE LICENSED PRODUCT
Happy Place by Fearne Cotton AW23 Collection with Fabacus from Nobody’s Child

BEST PRESCHOOL LICENSED PROPERTY (AGE GROUP 0-5)
Bluey

BEST CHILDREN’S OR TWEEN LICENSED PROPERTY (AGE GROUP 5-12)
Squishmallows

BEST TEEN OR ADULT LICENSED PROPERTY
Barbie

BEST GAMING LICENSED PROPERTY
Minecraft

BEST FILM LICENSED PROPERTY
Barbie The Movie

BEST MUSIC OR CELEBRITY LICENSED PROPERTY
The Beatles

BEST SPORTS LICENSED PROPERTY  
Manchester City Football Club

THE CLASSIC LICENSED PROPERTY AWARD
Hello Kitty

What Kids Love Award
Pokémon

Honorary Achievement Award
Richard Hollis