The Metropolitan Museum of Art in Interiors Collaboration with Sedar
The Metropolitan Museum of Art, the largest art museum in the United States, and Sedar Global, one of the Middle East’s leading home interiors brands, are delighted to announce a unique collaboration that will enable customers to let their creativity flourish and bring artistic design into their homes.
For the first time in the region, Sedar Global customers will have the opportunity to enjoy soft furnishings featuring works of art from The Met’s world-famous collection. Each design will instantly enhance any interior space.
Beloved works of art spanning from historic to modern, including Claude Monet, Vincent Van Gogh, Michelangelo Merisi da Caravaggio, Katsushika Hokusai, Gustav Klimt, Jackson Pollock and Rembrandt van Rijin have been translated and inspired designs across wallpapers, curtains, roller blinds, pillows and upholstery to create an unforgettable artistic talking point.
Launching across Sedar Global stores in the MENA region in June 2024, this exciting collaboration begins with an initial, expertly-selected range of artwork from The Met collection that celebrates nature and new life through elements like land, sea and air.
Future seasonal introductions will be thematic in nature, drawing on the 1.5 million works of art in The Met collection spanning 5,000 years of art from around the globe, celebrating major artistic movements and lesser-known works. Catering to a broad range of tastes, Sedar Global will draw inspiration from works in a range of media including paintings, drawings, furniture, costume, and more.
Besher Mahayri Head of Brand Partnerships at Sedar Global said, “This collaboration with The Metropolitan Museum of Art marks and honours our 135-year legacy, blending our rich heritage in interiors with The Met’s prestigious art history. It’s an invitation for our customers to bring and fuse these timeless pieces into contemporary living spaces.” Adding “We’re excited to merge global artistic narratives into the heart of every home, crafting spaces that are as unique and cherished as the artworks themselves.”
Josh Romm, The Met’s Head of Global Licensing and Partnerships comments, “We are so pleased to be working with Sedar Global to put forth an inspiring offering of home accents. This licensed collaboration brings art to life in unexpected ways as customers create their own collections juxtaposing works from The Met with modern design. In keeping with our mission to reveal insightful connections across time and place, we hope that this collaboration will spark a dialogue about art, history, and design.”
The innovative project follows Sedar Global’s #YourSpaceYourArt brand campaign in recent years that invited customers to enhance their homes with bold touches of artistry. Adding to Sedar’s growing portfolio and ongoing collaboration with world-renowned brands including the likes of Armani/Casa, Roberto Cavalli, Versace Home, Swarovski amongst many others.
To shop the collaboration and create your own unique piece of interior design, Sedar invites customers to select artworks from a library of approved designs now in stores, which can be tailored to suit your space.
